SEO tip · Advanced
How to use AI to write pages without breaking Google's spam rules
By the SEO Using AI Editorial Team · · 25-second video
Quick answer
Google does not penalize pages for being written with AI. It acts against scaled content abuse: many pages made mainly to rank, with little value for readers, however they were produced. To stay clear, give the AI your real facts, add things only your business has, such as photos, customer stories and your own numbers, and have a person edit and fact-check every page before it goes live.
Step 1. Feed the AI your real facts
Start the prompt with your prices, services, past jobs, service areas and the questions customers really ask. A blank prompt like write a page about plumbing produces the same generic page anyone could publish. Specific inputs produce a page only you could publish.
Step 2. Add what only you have
Add photos of real jobs, a short customer story shared with their permission, your own numbers such as jobs completed or typical timelines, and details about the areas you serve. This first-hand experience is what Google's guidance asks for, and it is what makes one page different from the next.
Step 3. A person edits and fact-checks every page
Before a page goes live, a person checks every price, claim and date, cuts filler, and makes sure it answers the question better than what already ranks. Publish at a pace you can review properly, and if a page adds nothing new, don't publish it.
Why it works
Google rewards helpful content however it is made. Pages built on real facts and real experience are harder to copy, more useful to customers, and more likely to be trusted by Google and AI tools.
Common mistakes
- A page for every city where only the city name changes
- Publishing AI drafts without checking prices, claims and dates
- Invented statistics, fake reviews or stock photos passed off as your work
- Publishing hundreds of pages at once because it is cheap to do
Questions
Does Google penalize AI-generated content?
Not for being AI-generated. Google says it rewards high-quality content however it is produced. Using automation mainly to manipulate rankings breaks its spam policies, and the same rule applies to content written by people.
What is scaled content abuse?
A Google spam policy, added in March 2024, against producing many pages mainly to manipulate search rankings rather than help people. It covers pages made with AI, by people, or both. Affected pages can rank lower or be removed from results.
Are city pages allowed?
Yes, when each one has something real for that area, such as jobs you did there, local prices or travel times. Near-identical pages that only swap the city name are what Google calls doorway pages.
Video transcript
Writing pages with AI? Here's how to stay clear of Google's spam rules, in three steps.
One. Feed the AI your real facts: prices, past jobs, and local details.
Two. Add what only you have: real photos, a customer story, and your own numbers.
Three. A real person edits and fact-checks every page before it goes live.
Google judges the page, not the tool. Helpful beats mass-produced.
