SEO tip · Intermediate
How to get recommended by ChatGPT and AI search
By the SEO Using AI Editorial Team · · 19-second video
Quick answer
AI tools like ChatGPT, Perplexity and Google's AI Overviews recommend businesses they can find, understand and trust. Answer real customer questions plainly at the top of your pages, get mentioned on websites these tools already rely on, and keep your name, services and prices the same everywhere they appear.
Step 1. Answer real questions in plain words, first
Take the questions customers ask on calls and put each one on your site as a heading, with a direct answer of one or two sentences underneath. AI tools pull short, self-contained passages, so an answer that makes sense on its own is the one that gets quoted.
Step 2. Get mentioned on sites AI already trusts
AI search tools run web searches and read the pages that rank. Being mentioned on those pages, such as local news, industry directories, review sites and well-known blogs, puts your name in what they read. Ask ChatGPT or Perplexity your customers' questions and note the sources they cite: those are your targets.
Step 3. Keep your facts the same everywhere
Your business name, phone, address, services and prices should match on your website, Google Business Profile, social profiles and directories. Add Organization or LocalBusiness structured data to your site. Conflicting facts make AI tools less confident, and less likely to name you.
Why it works
AI answers are built from sources the tool can retrieve and cross-check. Clear answers make you easy to quote, mentions make you easy to find, and consistent facts make you safe to recommend.
Common mistakes
- Hiding answers under long introductions or behind forms
- Blocking AI crawlers in robots.txt by accident
- Different prices or phone numbers on different sites
- Vague marketing copy, like quality solutions, instead of specific facts
Questions
How do I check whether AI tools mention my business?
Ask ChatGPT, Perplexity and Google the questions your customers ask, such as best plumber near me, and note who gets named and which sources are cited. Repeat it monthly, because answers change.
Does SEO still matter for AI search?
Yes. AI search tools rely on web search results, so pages that rank and are easy to read are the ones most likely to be retrieved and quoted.
Video transcript
Want ChatGPT to recommend your business? Here's how.
One. Answer real questions in plain words, right at the top.
Two. Get mentioned on sites the AI already trusts.
Three. Keep your name, services and prices the same everywhere.
Clear facts get quoted. Vague pages get skipped.
